BOISE, Idaho — Even the maker of the Idaho Spud candy bar thinks it's a little weird. But the chocolate-covered, potato-shaped Spud sells at a rate of 3 million bars a year.
"It's amazing; I'm not sure who eats them all, or if they all get eaten for that matter," said David Wagers, president of Idaho Candy Co.
No, the Spud doesn't have potato in it, though it plays off the popularity of the state's signature crop. It has coconut, maple, vanilla and cocoa that gives it its grayish color.
It's thought the Idaho Spud got its start around 1901, when Idaho Candy came into being.The design of the label hasn't ever changed, which adds to the Spud's nostalgic appeal. The Spud is made in a noisy, bus-length machine that uses molds made of corn starch to form full-size Spuds and a miniature version called Spud Bites.
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