Laura Kluvo has a big secret.
It's about the winner of Season 4 of "Project Runway," the Bravo reality series in which rookie designers compete to be the next big thing in fashion.
She won't say who it is or how she knows — until it's revealed properly on the show's finale next Wednesday — because she hates spoilers. The stay-at-home Scottsdale mom runs the show's ultimate fan Web site, called Blogging "Project Runway," at www.bloggingprojectrunway. blogspot.com.
Her blog is a hub for all things related to the show: a place to go for podcasts, interviews, live blogs during episodes and compiled news links about contestants and hosts.
She has become friends with several of the designers and co-host Tim Gunn. "Project Runway" alum Emmett McCarthy designed a floral-print coat and named it the "Laura K." Gunn went for a ride in the Kluvo van when he was in Scottsdale in November.
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What separates Blogging "Project Runway" from other sites that track the show is Kluvo's mission to remain positive and supportive of the designers, which has helped her foster relationships with them.
She doesn't take sides. And, most importantly, she never includes spoilers about the show in her blog.
"She treats it with the respect that we do," said Andy Cohen, senior vice president of production and programming for Bravo.
Kluvo, 48, has watched every episode of the show since it premiered in December 2004.
"I love to sew," Kluvo said. "That's why I started watching 'Project Runway' — because it was a show about sewing."
At the end of its first season, when she still didn't know anyone else who was watching the fledgling show but wanted to dish about her new obsession, she searched online to see what people were saying. She stumbled on blogs that were snarky, gossipy and defamatory.
She already had a personal blog about sewing and crafts, and she decided to start another one for "Project Runway" that would "go along for the ride." It was launched in the summer of 2005, between Seasons 1 and 2.
She wouldn't get upset at the judges when her favorite designers got "auffed," slang for German co-host Heidi Klum's goodbye of auf Wiedersehen to losing contestants. Any sarcasm would be left to reader comments.
The blog took off during the show's successful second season.
And in January 2006, news of the blog reached Gunn, who wrote to Kluvo: "The content is brilliantly written and utterly hilarious! As I write this, I'm still wiping away tears from laughing so hard."
Blogging "Project Runway" has gotten more than 8 million online views. Now, Kluvo runs the blog with the help of super-fans Scarlett and Tbone, who prefer to remain anonymous.
Kluvo helps the show's alumni stay relevant, even when they step out of the show's spotlight.
Blogging "Project Runway" isn't really a moneymaker for Kluvo. For the first time this year, she'll use revenue from the site's advertisers (right now, Tresemme and Bluefly.com, both sponsors of the show) to offset travel expenses from covering events, such as contestants' shows at Mercedes-Benz Fashion Week.
Previously, she donated ad revenue to Parsons, the New York fashion school where the show is filmed.
Kluvo's day begins around 6, when she drives to McDonald's in pajamas and slippers to get a supersize Diet Coke that will fuel her early-morning work. She blogs from home, where she lives with her husband, who works in marketing for IBM. They have five children, ages 11 to 26.
She sifts through e-mail, mining more than 20 Google alerts, which notify her when terms including "Tim Gunn," "Heidi Klum" and "Project Runway" appear in the media. Later, she might record a podcast with a designer.
Blogging "Project Runway" had the most hits this season on Feb. 8, when thousands of people gathered in New York City during Fashion Week.
Kluvo blogged about the catwalk and also gave fans a peek at a private "Project Runway" brunch, where she mingled with contestants after the shows.
Kluvo also visited Bravo's headquarters, where she met network President Lauren Zalaznick and Cohen, who told Kluvo that he hoped the show would be back for a fifth season.
What's that mean for Blogging "Project Runway"?
"I asked my team, 'Are you sure you want to continue this?' We all had the same response: 'If you do it, I'll do it,' " Kluvo said. "I'm ready for Season 5. Bring it on."
