Arizona-inspired postcards are among the items that artist Rachel Rausch sells through Juju and Moxie.
Decades ago, Wisconsin was home to a vintage shop named Juju and Moxie, which specialized in flapper attire.
“I always thought the name was so cool,” says Rachel Rausch who is from Wisconsin but now lives in Tucson.
The shop eventually went out of business, but its name stuck in Rausch’s mind — eventually leading her to start her own brand under the same name
“When I started looking into it, ‘juju’ means luck,” she says. “It’s usually known as ‘bad juju,’ but ‘juju’ can be bad or it can be good.
“‘Moxie’ is your energy,” she says. “In my feeling with creativity and life in general, luck and energy go hand in hand, almost in an infinity loop.”
Around 2016, Tucson’s own Juju and Moxie was born — but not selling flapper dresses. Instead, Rausch calls it a boutique brand, creating everything from paper goods such as postcards, prints and stickers, to earrings, pins and ornaments.
