Anyone watching local TV recently probably witnessed an ad by Tom Horne, Superintendant of Education for the State of Arizona. However, it is a colossal miss in its intent, and an embarrassing misuse of taxpayer dollars. It's titled "RAISE YOUR HAND TO LIFT THE FUTURE". This commercial begins with a voice over video of a non descript school hallway followed by closeups of a series of presumably homeless children entreating mom/dad to educate them "for me". Horne then comes to the rescuse explaining that an education can change their lives; and encouraging parents to "please visit "our website" (Azed.Gov/Homeless) for more info.
A strong message being pitched to homeless parents on the television involving accessing the internet????
That's a stretch. Most if not all homeless families don't have either.
Perhaps the funds that produced this self serving, politically motivated ad could have
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been better spent providing real counselors and educators to personally guide those less fortunate in how to go about educating their children. Perhaps.
Darla Thompson
Foothills
Disclaimer: As submitted to the Arizona Daily Star.
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