Arizona's athletic department has chosen to install two billboards in Phoenix, near the ASU campus, and another in Tucson proclaiming quarterback Noah Fifita's bid to contend for the Heisman Trophy this season.
The Arizona football program bought billboards to help promote quarterback Noah Fifita as a Heisman Trophy candidate.
The only time I remember any billboard representing the UA athletic department was those erected by former Arizona athletic director Greg Byrne. The billboards he had erected on Interstate 10 in Phoenix and entering Arizona on I-10 near Yuma and Willcox and two other freeway locations simply touted the UA athletic department, proclaiming "This is Wildcat Country.''
The "war of words'' was taken to a new level in 2020 when ASU beat Arizona 70-7 in the Territorial Cup. ASU boosters paid to erect a billboard on I-10 near Casa Grande with the score of the game and the message :"No Pity for the Kitty.''
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That celebration ended when Arizona routed the Sun Devils 59-23 in 2023 and also beat them 38-35 a year earlier.
Arizona is gambling that Fifita will again be the Big 12's first-team QB, leading Arizona to the Top 25 and national prominence. That's a big ask, but the UA wouldn't be doing this if it didn't think Fifita has that special something to not only contend for the Heisman, but, even more important, beat the Sun Devils again. Stay tuned.
Territorial Cup countdown to the 100th UA-ASU football rivalry matchup
Climb into the Arizona Daily Star’s time machine as we revisit every Territorial Cup matchup between U of A and ASU football ahead of the Nov. 28 game that will mark the rivals’ 100th meeting.
The 100th The Territorial Cup matchup is coming. We’re revisiting every single rivalry game, starting in 1899.
The first Arizona-ASU football matchup in 1899 was viewed as a rough-and-tumble contest where size and strength ultimately outweighed the Wildcats’ skill. Go back in time to 1899 with us.
Arizona football shut out Tempe Normal 12-0 in Tucson in 1902, winning the second meeting in what would become the Territorial Cup rivalry.
Arizona football’s win over ASU in 1914 made for back-to-back shut outs in the Territorial Cup match. In November, the teams will meet for the 100th time.
Arizona piled up 325 yards but needed a touchdown in the final two minutes to beat ASU 7-0 in their 1915 rivalry game.
Arizona overcame a Tucson downpour to crush ASU 59-0 in the fifth game of the UA-ASU football rivalry in 1919.
Arizona scored two fourth-quarter touchdowns to rally past ASU 13-3 in 1925, earning its first intercollegiate victory of the season.
Arizona's win in 1926 marked a significant victory in the Territorial Cup rivalry, with the Wildcats executing precise line plunges and effective punting.
Arizona's 1928 Territorial Cup win was marked by a dominant fourth quarter, where the Wildcats scored four touchdowns after a close first half.
The Arizona Wildcats dominated the 1929 game against Tempe Teachers 26-0, with early and late scoring drives.
In a hard-fought 1930 matchup, Arizona defeated Tempe 6-0 as the Wildcats’ defense stifled their opponent’s offense near the goal line multiple times.
The 1931 football game saw Arizona State Teachers College defeat the University of Arizona Wildcats 19-6, marking their first victory in the rivalry dating back to territorial days.
In the 1932 rivalry game, the Wildcats overcame a challenging first half to dominate in the second half, securing the win for UA after falling to Tempe the previous year.
Despite Tempe taking an early lead, the Wildcats roared back in the 1933 Territorial Cup game to win 26-7 before a crowd full of excited fans.
The 1934 Arizona Wildcats dominated Tempe Teachers College in a 32-6 victory played in Tucson before about 5,000 spectators.
Arizona dominated Tempe 26-0 in their season opener. The Wildcats controlled the game early, racking up yards and first downs while shutting down Tempe’s offense until the second quarter.
In the 1936 matchup at Tempe, Arizona overpowered the Bulldogs 18-0, relying mostly on running plays and solid defense.
An interception return was called back due to a fight in the stands during the 1937 opener, leading to two fans being banished and adding drama to the fourth-quarter action.
The 1941 matchup marked Arizona and Tempe’s first rivalry clash in four years and continued the Wildcats dominance in the series.
The 1942 matchup featured the Wildcats defeating the Tempe Bulldogs 23-0 in Tempe, marking Arizona’s third straight win of the season.
The Wildcats crushed Tempe in their 1946 season opener, showcasing a dominant offense and strong defense in front of 12,000 fans in Tucson.
Arizona pulled off a crucial win against the Sun Devils in 1947 with a late-game surge, scoring three touchdowns in the second half.
The Wildcats secured their 20th win over Tempe in 22 matchups with a mix of strong rushing and passing plays, gaining 396 yards of offense versus Tempe’s 232.
The 1949 game marked ASU's first big win over Arizona in 18 years, with the Sun Devils dominating 34-7 in front of a record crowd at Goodwin Stadium.
The 1950 game marked the second consecutive year the Sun Devils beat the Wildcats, a notable feat in their longstanding rivalry going back to 1899.
Arizona struggled from the start in 1951, with failed gambles and turnovers leading to a 20-0 deficit within minutes.
Arizona’s missed extra point attempts proved costly in the end as ASU managed to carve out a close 20-18 victory.
In 1953, the Arizona Wildcats defeated the Arizona State Sun Devils 35-0, ending Tempe’s four-year dominance and highlighting standout performances by Kenny Cardella and Don Beasley.
In 1954, Arizona crushed Tempe 54-14 in Tucson, their biggest win since the 1946 rivalry game.
The 1955 game featured defensive battles and turnovers, with frequent fumbles and interceptions. But Arizona’s timely ball recoveries let them capitalize on mistakes and secure a narrow win over Tempe.
Arizona State achieved its first shutout against Arizona since their rivalry began in 1899 during the 1956 matchup.
The 1957 rivalry game featured Tempe defeating Arizona to cap an undefeated season.

